Please review the following opportunities which allow ways to penetrate the German market through both consumer and travel trade. * Please note: All prices are subject to change.
ITB, BERLIN, GERMANY, March 10-14, 2010
DISCOVER NEW ENGLAND's BI-ANNUAL GERMAN CONSUMER GUIDE FOR 2010-2011
DISCOVER NEW ENGLAND SALES/TRAINING MISSION TO GERMANY, June 2010
The United States confronts many challenges in its efforts to increase German visitation. Reasons that affect British visitation also apply to German travelers, ie fuel surcharges and USA entry regulations; however, the image of the US is continuing to improve. The USA faces competition from many popular long haul destinations such as South Africa, Canada and Asia. German tour operators selling and promoting the United States have been vocal in requesting a national promotional campaign on behalf of the USA, as they feel strongly that it could stimulate traffic to the USA.
Growth in visitation to the US from Germany has risen by double digits year to date. Almost certainly price was the likely prime motivator as the Euro has held strong against the dollar and, yet again, the USA seems to be an affordable option for many travelers. Under the leadership of Angela Merkel, the German Chancellor, Germany has experienced higher consumer confidence and good growth numbers for the economy.
Many tour operators continue to report growth for travelers visiting New England and bookings are up as much as 25% with many country inns, fly-drives and coach holidays selling well.
