DNE cooperative opportunities: UNITED KINGDOM, Ireland, Germany and JAPAN
DNE offers marketing programs which allow New England tourism-based organizations to gain exposure to the target markets of the UK, Germany and Japan. These include participating in a DNE booth at some of the largest international travel trade shows in the UK, Germany and Japan where companies can meet face-to-face with international tour operators and media.
HolidayWorld Show – Dublin, Ireland
January 24-26, 2014
With nearly 50,000 visitors annually at this show, New England delegates have the opportunity to speak with enthusiastic consumers over three days and offer first-hand knowledge of our region. Irish consumers are interested in all aspects of travel to New England.
ITB Berlin – Berlin, Germany
March 5-9, 2014
ITB Berlin – International Tourism Bourse – is the world’s largest travel and tourism industry show. ITB exhibitors and trade visitors represent all sectors of the international travel and tourism industry: Leisure, Business, Incentive, Meetings and Conventions, Health, Adventure, Education and Study.
For three days, ITB is open exclusively to the trade; consumers attend on the weekend to obtain travel information and book their vacations. For the 12th year, Discover New England will host a New England booth in the Brand USA Pavilion, which gives great visibility and increased brand recognition.
In 2013, some 110,000 trade visitors came to Berlin. On the consumer days of the show, more than 60,000 members of the general public came to find out about the wide-ranging information on offer from exhibitors and, for the first time, consumers were able to book their vacations directly at the show. A poll among visitors revealed that one in three intended to book a trip.
JATA Travel Showcase – Tokyo, Japan
September 12-15, 2013
This show is for both the travel trade and consumers, and has grown into one of Asia’s premier tourism events. In 2012, the show drew 126,000 attendees, and DNE attended in partnership with the Massachusetts Office of Travel and Tourism (MOTT) and Boston Logan International Airport.
For a second year, DNE will again co-host a booth in partnership with the Massachusetts Office of Travel and Tourism (MOTT). DNE invites members of the New England travel industry to reach out to this exciting new market.
World Travel Market – London, England
November 4-7, 2013
World Travel Market (WTM) is a ‘must attend’ trade-only and media event that is fully representative of the global travel and tourism industry. It is attended by approximately 48,000 members of the travel industry each year. For the 12th consecutive year, Discover New England will coordinate the unified New England presence at WTM with our impressive 40’ x 40’ booth in a prime location. We encourage members of the New England industry to join us to meet and do business with representatives from the consumer and trade media, tour operators, travel agents and airlines. With the United Kingdom as the #1 source of visitors from the overseas markets into the United States, WTM is a vital component in the business marketing plan of those who truly want to attract more British visitors to their property or destination.
For information in participating in any of these shows, call Sue Norrington-Davies, Managing Director, at 603-766-0606.
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