DNE cooperative opportunities: GERMANY
Germany is the #2 European market for overseas travelers heading to the United States, and the #3 overseas market after the UK and Japan. According to the U.S. Office of Travel and Tourism Industries, over 1.7 million German travelers came to the United States in 2010.
Travel is a priority for most Germans, and those traveling to America tend to have higher incomes and stay for an average of two weeks. They particularly enjoy the fall foliage season (which they call ‘Indian Summer’), nature and national parks, outdoor activities, coastal holidays, and history/heritage experiences. In general, they are interested in good food specific to the region and love distinct ‘authentic’ holiday experiences.
Market Overview: 2010
- German visitation to the U.S. increased 2% over 2009 and 46% since 2003.
- German travelers to the U.S. spent $5.7 billion in 2010, up 4% from the previous year.
DNE offers the following cooperative marketing programs to allow New England tourism-related businesses to penetrate the German market through both consumer and travel trade.
ITB – Berlin, Germany
Dates: March 7-11, 2012
ITB Berlin – International Tourism Exchange – is the world’s largest travel and tourism industry show. ITB exhibitors and trade visitors represent all sectors of the international travel and tourism industry.
The ITB show had another record-breaking high in 2011 with over 11,000 exhibitors from 188 countries and trade visitor attendance of 110,791.
For three days, ITB is open exclusively to the trade. Consumers attend on the weekend to obtain travel information. Discover New England will host a New England booth in the Discover America Pavilion, which gives the USA great visibility and increased brand recognition.
Cost* . . . . . . . $2,750 per representative
Participants are responsible for their own personal and travel expenses.
Discover New England’s German Travel Guide
2012/2013 (bi-annual)
America Journal will once again produce the Discover New England German Travel Guide 2012/2013 (“Entdecke NeuEngland”). This German language guide is included as a supplement to America Journal. The DNE German Travel Guide is also sent out by DNE’s German-based office to fulfill consumer requests, distributed at consumer travel and trade shows, and can be downloaded from the DNE website.
America Journal is the only German publication specializing in vacation travel in the USA. Circulation of America Journal is 40,000 copies per issue with a readership of approximately 200,000.
Rates for Advertising in DNE’s Guide
1/1……………………………………….$6,880
2/3V …………………………………….$4,640
½ v/h……………………………………$3,520
1/3 v/h………………………………….$2,360
1/6v/h ………………………………….$1,190
Special formats and web advertising available. Space closing date: November 11, 2011.
Publication date: December 16, 2011, to be insertedin the January-February 2012 issue.
Contact: Detlef Fox
D.A Fox Advertising Sales, Inc.
212 896 3881
detleffox@comcast.net
*All prices are subject to change.
